COLOUR BY TBN

LET THEM EAT CAKE

Design: Seeking to break away from the brand’s traditional cube shape, I wanted to bring the essence of the party season into this unique collection. Drawing inspiration from our best-selling shades, I set out to create a lineup that would scream celebration.

Innovating on the packaging front, I envisioned nail polishes sitting within cake slice cartons, each nail polish lid resembling the candles in the cake. Every aspect of this collection, from the colors to the finishes, was meticulously crafted by yours truly. The concept revolves around offering plain color polishes alongside two cake topper-inspired effect finishes, adding an extra layer of whimsy to the mix.

Each carton features window cutouts that offer a sneak peek at the polish inside, complemented by matching foil accents on the sprinkles and text. What’s more, these cartons are designed to be stackable, so when arranged as a complete set, they form a delectable whole cake display. 

December 2023