DESIGNER BRANDS

SIGNATURE FRAGRANCE

Design: A first exclusive signature fragrance lineup for the brand, while still offering an affordable alternative to popular favourites in the core range.

Inspired by the key notes of each fragrance, I oversaw the entire project, from creating watercolour illustrations to designing the primary and secondary packaging.

Considering the budget-friendly nature of these fragrances, simplicity is key. The bottle design is kept classic and minimal to maintain a sense of elegance. The artwork is applied discreetly as a sticker on the back, allowing a glimpse of the fragrance inside. Embossed details on the packaging add a subtle touch of texture.